David Yurman, an American jewelry brand, has announced that Scarlett Johansson will be its first-ever brand ambassador for 2022. The actress can be seen in a campaign named Come Closer, which was shot by Lachlan Bailey in New York City. This advertisement marks the first collaboration between David Yurman and Evan Yurman, who is the newly appointed president. One of the campaign images features the beautiful actress lying under the sheets while sporting a stack of bracelets and rings. In another photo, Scarlett can be seen wearing a casual outfit with a baseball cap and layered jewelry. The shoot was styled by Anastasia Barbieri.
Scarlett appears relaxed and at ease as she hums and sings along to Frank Sinatra’s iconic tune, “New York, New York” in a series of ten charming pH๏tos and a brief film. These delightful snapshots and footage were captured at The Carlyle, A Rosewood H๏tel in New York, specifically at the renowned Bemelmans Bar.
Having been raised in New York City, David Yurman has always had a special place in Scarlett’s heart. She vividly remembers admiring their striking black and white ads featured in her favorite fashion magazines. For her, the Yurman family and their creations perfectly represent the city – daring, innovative, and slightly unconventional. When Evan approached her with the idea of collaborating on their latest campaign, Scarlett felt an immediate connection to the brand, making it an easy decision.
Actress Scarlett Johansson strikes a pose in bed for the David Yurman Come Closer campaign. The photo was shot by Lachlan Bailey.
David Yurman is teaming up with Robin Hood, the biggest anti-poverty organization in New York, to support its Unity Fund beyond 2021. The designer brand has decided to donate 20% of the price of carefully chosen designs for both women and men to the David Yurman Unity Fund, starting February 15th, 2022.
